荣成渔家游:荣成葱花姐的渔家饭

　　有着“中国第一渔业大县”称号的荣成市，现在又打响了旅游牌。这里有天尽头、圣水观、九顶铁槎山等自然景观，也有民俗村、牧云庵画村、南车花村等人文景观。荣成市对此采取了“谁投资、谁开发、谁受益”的多元化文化旅游经营模式，全面动员农户、山村、渔企卖起了“风景画”、念起了“山海经”，激活了文化旅游市场，带起了10万农民从事文化旅游业。2003年，荣成市年接待游客260万人次，年实现旅游收入8亿元。
　　
　　住住胶东庄户楼
　　
　　住上几宿胶东特色的农户别墅楼、茅草屋、热坑头，吃上几口沿海大锅风味的熬菜、煮鱼、手扒扇贝，都有着无穷别样的纯朴滋味记心头。充分利用这一人居、美食的文化内涵，聪明的荣成农民亮出了“渔家游”的招牌，引来了络绎不绝的国内游客和日、韩友人。荣成从事“渔家游”的农户数现已多达1300多个。
　　荣成市成山镇的河口村从2001年9月决定走“渔业捕捞向农户‘渔家游’转型的新路子”。他们投资500多万元铺设了户户相连的地下排水管道、巷巷相连的鹅卵石硬化路面，安装了遍布全村的路灯，依山傍海地建起了集美化、绿化于一体的街心花园、多功能游乐园。村里对达标“渔家游”的100多户每户无偿给予6000元的资金支持。村里还与北京、青岛、烟台、威海等处的82家旅行社建立了长期的业务关系，仅去年这个村100多户就接待日、韩等外国友人及国内游客多达9000人次，“渔家游”拉动全村户均增收3000多元。
　　为了保证“渔家游”规范、有序地形成持续效益，荣成市每年都组织接待业户进行礼节用语、卫生标准、治安保卫、文明服务等多方面的培训教育，所有接待业户全部持有卫生监督部门颁发的健康体检合格证，所有接待业户家庭都具备水冲式的卫生间、整洁的厨房、干净的客房等条件。
　　
　　体验民风民俗
　　
　　荣成市依托独特的自然优势和人文优势，转化出潜在的经济优势，更是渔村劲舞旅游朝阳产业、唱红长城内外的又一长远发展谋略。
　　位于伟德山西麓的朱埠村，发挥境内道教圣地圣水观和伟德山丰富旅游资源的优势，累计投资4000多万元，恢复和重建了大批景点，将这里建成了集自然风貌与人文景观为一体、年接待游客近百万人次的省级风景名胜区。这个村还投资500多万元，建起了“荣成伟德将军碑廊”，廊内矗立着130多位曾担任中国人民解放军副军职以上职务荣成籍将军的功德碑，每块碑石上都镌刻着他们的手迹和生平。这里既成为一处有影响的旅游景点，也成为山东省爱国主义教育基地；桃园村集体投资700万元，建成了集“吃、住、游、玩、购”于一体的“沿海民俗村”。这一“沿海民俗村”拥有40幢渔家民居、一处海上餐厅、一处剪纸艺术馆、10艘游艇、可容200人的钓鱼台，建成了20公顷海域的“海上乐园”，年累计接待国内外游客10万余人次。
　　目前，荣成市还涌现出了户户有画匠的“牧云庵画村”、家家花盈门的“南车花村”、村村有戏班的“上庄戏镇”等20多个风格迥异的文化旅游新亮点。
　　
　　渔企兴起“风光游”
　　
　　荣成市的成山头风景区是国家级风景名胜区。他们通过引进股份制，将其改造成由市旅游局、成山镇政府和西霞口集团共同参股的股份制企业，经营管理权下放给西霞口集团。这一举措较好地调动了各方面的积极性，西霞口集团这个渔字号的现代企业，投资2.5亿元建起了成山头野生动物自然保护区，成为全国首家村办放养式野生动物自然保护区，现已有东北虎、非洲狮、海豹、黑熊、梅花鹿等70多种动物在保护区内安家落户。他们在建好成山头景区内宾馆、图书馆、观海长廊、海洋生物展览馆等设施和新景点建设的同时，还组建了西霞口国际旅行社、威海华龙旅行社和烟台裕霞旅行社。如今，一年四季来西霞口的旅客络绎不绝，成了远近闻名的旅游胜地，使这个景区年旅游收入达到以前的30多倍。
　　另外，荣成市为了更好地调动社会力量办文化旅游，还相继将槎山风景区经营权下放给了人和镇及五家渔业骨干企业、将石岛海滨浴场经营权下放给了石岛水产供销集团、天鹅湖游乐园的经营权下放给了马山集团；好当家集团还投资1.2亿元建起了集农业生态观光园、休闲度假村为一体的“闻涛旅游度假村”工程。
　　目前，荣成市辖区的80多处旅游景点已经形成了“以沿海自然景观和人文景观为依托，以高雅文化与民俗文化相结合，以整体推进与重点突破相结合”的“荣成千里海疆文化旅游长廊地带”。
　　
　　T he Shandong-based Rongcheng City now is making an effort to develop the tourism industry. Within the territory of Rongcheng, there are some natural scenic spots, such as Tianjintou (Heaven’s End), Shengshuiguan (Holy Water Taoism Temple), and Jiuding Tiecha Mountain (Nine-Peak Iron Boat Mountain), as well as some cultural sites, such as the Folk Custom Village, Muyunyan Painting Village, and Nanche Flower Village. In order to encourage tourism, Rongcheng has implemented a series of polices to mobilize 100,000 peasants to engage in tourism related practices.
　　Take Hekou Village, Chengshan Town, for instance. In September, 2001, this village decided it should turn itself from a fishery village to a village engaged in fishering tourism. They then invested five million yuan in reconstructing new infrastructure for the village, through which new roads were paved, new street lamps were installed, and scenic gardens and amusement parks were constructed. To attract domestic tourists, this village has established long-term business relationships with 82 travel agencies in Beijing, Qingdao, Yantai, and Weihai. Thanks to this kind of energetic tourism promotion, Hekou Village received more than 9,000 tourists during 2003. Many were mainland Chinese, but others came from such foreign countries as Japan and South Korea, turning over revenues of more than 3,000 yuan though tourism business for each family in the village.
　　Another prime example is Zhubu Village, the place where the Shengshui Taoist Temple and Weide Mountain, two famous tourism spots in Shandong, are located. Taking advantage of these natural and cultural resources, Zhubu invested more than 40 million yuan in constructing a group of scenic spots, turning the village into a provincial-level scenic site that now receives nearly one million tourists every year.
　　In addition, Zhubu invested more than five million yuan in constructing the Rongcheng Weide Generals’ Tablets Corridor, in which more than 130 stone tablets are erected, recording the handwriting calligraphy and lifetime achievements of more than 130 People’s Liberation Army generals that were born in Roncheng. This tablets corridor is not only a tourism spot, but also is a patriotic education base in Shandong Province.
　　Taoyuan, another village in Rongcheng, collectively invested seven million yuan in constructing a “Coastal Folk Customs Village,” which integrates the functions of catering, boarding, tourism, amusements, and shopping. At present, this village has 40 fishermen’s apartments, one on-the-sea restaurant, one paper-cut art hall, 10 yachts, a fishing stand that can accommodate 200 people, and an on-the-sea paradise covering an area of 20 hectares that can receive more than 100,000 tourists every year.
　　The Cape Chengshan Scenic Spot in Rongcheng is a national-level scenic area. Through implementing the stockholding system, now this scenic spot has been incorporated as a stockholding enterprise that is jointly owned by Rongcheng Tourism Bureau, Chengshan Town Government, and Xixiakou Group. Xixiakou Group, the actual managing shareholder of the scenic spot, invested 250 million yuan in constructing the Chengshan Cape Natural Reserve for Wild Animals, which provides home to more than 70 kinds of animals, such as Northeast China tigers, African lions, seals, bears, and spotted deer. Besides constructing a hotel, a library, a long corridor for sea watching, and an aquatic animals exhibition hall, the Xixiakou Group has also established Xixiakou International Travel Agency, Weihai Hualong Travel Agency, and Yantai Yuxia Travel Agency to provide tourism services for both domestic and foreign guests. Nowadays, tourists come to Xixiakou throughout the year, turning this place into a famous tourism resort in Rongcheng.

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