都市之重生香港笔趣阁 商业都市渐行渐近

　　自古以来,济南就是中国重要的交通要塞和商品集散地。因此,济南本身不产茶,却坐拥中国江北最大的茶叶市场。同时,济南也是中国非常重要的物流中心。台湾著名企业大润发华北区老总钱巨钧说:“做商业,济南具有得天独厚的优势。”一句话,济南适合做商业。
　　2009年11月5日,历下区相关部门发布信息,位于二环东路与和平路交口西北侧的济南第二汽车改装厂地块开发项目已获得拆迁许可证,计划年底动迁。刚刚在省城开出第一家门店的乐购有意在此打造省城旗舰店。一条二环东路上开出两家门店,济南的东部的热度由此可见一斑。
　　再来看西部。经七纬十二片区将成济南新商业中心。目前已经封顶的省委党校西棚改项目即经七纬十二东南片区,该项目地处西部新城商业核心区及济南西部交通枢纽核心区――经七路和经十路之间。随着西客站的规划建设,这里的目标定位是“经七纬十二片区必将成为济南新商业中心”,项目建设完成后将成为西部新城的标志性建筑之一。
　　其次,经十路和经七路交界处的振兴街三角地,新的银座购物中心和银座佳悦大酒店预计在今年10月正式营业。振兴街三角地将引入真冰溜冰场、电影院、健身、餐饮等丰富的休闲娱乐业态,力争将项目建成济南城市中轴线上的地标性建筑,打造济南最大的时尚购物中心。
　　此外,随着阳光新路的开通以及五里牌坊东侧片区土地的熟化,这两处地方的规划也早已出台。阳光新路商务区将紧密结合经十路、经七路、阳光新路沿线开发建设,高起点规划建设高档商务楼和大型服务设施,尽快成为济南市商务发展的新亮点。
　　其实,历史上,济南已经形成了一些独具特色和实力的商圈。
　　对济南商圈的见解有多个版本,但认识的基本框架是相对统一的。随着城市经济的发展,各商圈日渐成熟并呈现出不同的特点。济南主要有七大商圈:泉城路商圈、洪楼商圈、英雄山商圈、天桥商圈、大观园商圈、北园商圈、西市场商圈。
　　泉城路商圈是济南的中心商圈。泉城路商家云集,名店众多,有“十字金街”之称,是一条集购物、休闲、旅游、文化等功能于一身的步行商业街。目前,泉城路商圈作为济南核心商圈的地位还无人撼动。
　　花园路商圈作为近年来新崛起的商圈,发展速度较快,逐步成为东部核心商业圈。其交通便捷、四通八达,商业氛围浓厚,商业配套齐全。商圈内小区规模较大,且多是中高档楼盘,小区居民拥有较强的购买力,提供了很大的消费空间。目前花园路板块商业业态已经较为丰富,该商圈内各层次文化知识水平较高。随着济南东部新城的大规模开发,这个商圈将更具发展潜力。
　　英雄山路商圈是一个新老结合的商圈。英雄山路商圈是一个新老结合正在崛起的商圈,商业中心逐渐从西部英雄山路向东转移。西边的商业属于老的商业地带,主要以艺术品文化为主,东部新兴商业地带多以体育文化商业类型为主。英雄山路商圈更像是接力棒式发展,商业中心东移毋庸置疑,鲁商广场的建成串连旅游商业泉城公园与省体育中心,未来英雄山路商圈中心将转移至此。
　　天桥商圈是济南市的大型综合性专业化商圈,包括泺口服装市场、金牛建材市场、山东石材新市场、山东信息通讯城等大型市场,拥有深厚商业文化的泺口商圈交通便利,小清河北路、北外环路、济泺路、无影山北路、顺河高架路相互贯穿,四通八达,火车站、长途汽车站近在咫尺,早已形成了大交通的格局,济泺路的改造更是大幅提升了泺口商圈的交通和形象,二宫改建后成为济南重要的健身场所,是济南西城区休闲娱乐中心。
　　经四路商圈为济南最早兴起的商圈,目前以经营中档消费品为主,是济南新老结合的大型综合性商圈。老商业主要指大观园,新商业地带指经四路沿线,成为集餐饮、娱乐、休闲、购物于一体的综合性中心。老商业中心是指大观园,新商业中心集中在经四路沿线,新老商业中心完美结合,再造当地繁荣。
　　北园商圈涵盖了北园大街沿线,并延伸到以济泺路为轴线的商圈范围,辐射整个济南北部城区,是济南北部最大的商圈,以经营建材、家居、服装、餐饮、娱乐为主的独一无二的商圈。随着北园大街的成功改造,北园商圈综合性商圈气息越来越重,相信不久的将来,北园商圈将会从规模、档次上再登一个台阶。
　　西市场因地处济南老商埠西段而得名。1904年济南开埠后,西市场逐渐成为以小商品为主的济南市西部商贸中心。西市场是目前济南最大的小商品批发市场,主要经营中低档次产品,以批发为主,兼有零售。西市场商圈是济南西部的商业中心,由于该区域接近城乡结合部,所以小商品批发市场尤为火爆。
　　而在商业地产方面,随着济南万达广场、恒隆广场等大品牌进驻济南市场,济南商业地产逐渐进入群雄逐鹿的时代。随着各个区域多个商业中心的兴起,济南商业的竞争将会异常激烈。
　　2009年9月7日,福布斯中文版发布《2009中国大陆最佳商业城市排行》,共有 27个省、自治区、直辖市的100个城市入选,济南以第14名的成绩入榜。该榜单研究对象为中国大陆652个城市,通过人才指数、城市规模指数、经营成本指数、消费力指数、经济活力指数、创新指数、客运指数及货运指数等8大项指标对GDP超过340亿元的约220个城市进行基础数据搜集和研究。与往年不同的是,在今年的指标体系中,加入了创新指数、消费力指数和城市规模指数等指标。
　　
　　早在2006年,济南出台的《济南市贸易服务业第十一个五年发展规划》对济南商业“十一五”的描述是:构筑与城市总体布局相适应的多层次、多功能的现代商业设施布局体系,着力打造现代化大都市商业中心新形象,形成立足济南、带动山东、辐射黄河中下游及环渤海地区、服务全国的大都市级商业中心。
　　
　　Since ancient times, Jinan has been an important traffic hub and distribution center of goods in China. Therefore, Jinan has become the largest tea market in north China though it doesn’t produce tea itself. At the same time, Jinan is also China’s vital logistics center. “Jinan enjoys exceptional advantages for doing business”, said the general manager of the North China District RT-Mart, a famous Taiwan enterprise. In a word, Jinan is “suitable” for doing business.
　　On November 5, 2009, the relevant departments in Lixia District announced that the land development item of the Second Jinan Automobile Refitting Factory located to the north-west of the crossroads of East Erhuan Road and Heping Road has got the licence for removal and would be relocated at the end of 2010. TESCO, having opened its first shop in the capital city only a short time ago, intends to build its flagship store here. The popularity of east Jinan can be clearly seen through the TESCO’s opening two stores on the East Erhuan Road.
　　In the west, the Jingqi Weishi’er Area is expected to become Jinan’s new commercial center. The shanty renovation project, the main part of which is currently nearing completion, to the west of the Communist Party School of Shandong Provincial Party Committee, i.e. the southeast area of Jingqi Weishi’er, is located between the Jingqi Road and Jingshi Road, in the core commercial zone of the new west city and the core zone of the west Jinan traffic hinge. With the construction of the West Station, this area is a target location, for the position of “the Jingqi Weishi’er Area will be surely established into Jinan’s new commercial center”. After completion, it will become one of the landmarks in the new western city.
　　In addition, the Zhenxing Street Triangle Area at the crossroad of the Jingshi Road and the Jingqi Road was once famous for its unfinished project, the Jinluan Building which stood for 15 years and was renovated in the the spring of 2009 after it changed hands. It is predicted that the Silver Plaza Shopping Mall and the Silver Plaza Jiayue Hotel will be formally opened in October, 2010. The Zhenxing Street Triangle Area will introduce plentiful types of operation for leisure and recreation including ice skating rinks, cinemas, fitness centers, and restaurants,so as to create the largest fashionable shopping center in Jinan by striving to build the project into a building of landmark significance on the central axis of Jinan city, thus comprehensively taking the lead in the urban development of a region and forging a new center for Jinan, the City of Springs.
　　With the opening of the Yangguang Xinlu and the maturity of the land in the east Wuli Paifang area, the plan for these two places has long been promulgated. The commercial zone of Yangguang Xinlu will be developed and built closely along the Jingshi Road, Qingqi Road and Yangguang Xinlu. Top-class commercial buildings and large service facilities are planned to be built to a high level and become a new bright spot for Jinan’s commercial development as soon as possible.
　　As early as 2006, the 11th Five Year Plan for Jinan’s Trade and Service Industry released by Jinan City defined the 11th Five Year Plan on Jinan’s commercial industry as: to build up a multilevel and multifunctional modern arrangement system of commercial facilities corresponding to the overall city arrangement; striving to build up a new image of the commercial centers in a modern metropolis and establishing a large city-level commercial center rooted in Jinan, motivating Shandong, radiating to the middle and lower reaches of Yellow River and the Bohai Economic Rim, and serving the whole nation.

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