[槐荫有个“浙商群”]槐荫论坛

　　 　　提起浙商，越来越多的人认同这样一个观点：位于中国东南沿海的浙江商人是当今中国最具活力的人群。 　　据一项调查结果显示，浙江商人是北京市场上的超级活跃群体；在上海，浙江商人达50多万人，浙籍企业在沪投资总额、企业总数和资产总额，均居全国省市之首。
　　精明并充满活力的浙商决不会只依附于北京、上海这样的大城市，哪里有商机，哪里就有浙商。如今，在济南市的槐荫区，就活跃着一个“浙商群”。
　　
　　40亿浙江民间资金流向槐荫
　　
　　2001年初，浙江现代集团董事长章鹏飞来到槐荫区。当时的现代集团拥有总资产12亿元，年销售额超过100亿元，由于受当地发展空间的限制，企业“二次创业”需要寻找新的突破口和发展空间，而发展潜力巨大的槐荫区正好满足了他的需要。
　　在短短的两年时间里，章鹏飞不仅创办了建筑面积达10万平方米、堪称国内同类专业市场“航空母舰”的山东现代家电市场，还与浙江10多家企业合资22亿元，创建山东现代物流中心和现代高科技工业园，并投资10亿元，在济南开发“西湖花园”、“现代花园”等大型经典商住楼盘。在他的带动下，杭州外海集团投资6亿元的外海西子城市花园落户槐荫；现代集团投资1亿元的杭州城大酒店落户槐荫；浙籍北京奔来服饰有限公司投资5亿元的温州服装商品批发广场落户槐荫；以现代投资集团为主，投资7000万元的现代?美家居建材商城也落户槐荫开张营业。
　　截至目前，槐荫区已经吸引浙江民间资金达40亿元，其中10多亿元资金已经到位。引进的企业中，浙江民营企业已经占到半壁江山。现在，浙商在槐荫区正兴起一个新的投资热潮，“浙商群”正带来一股强劲的“浙资流”。
　　
　　浙商缘何看好槐荫
　　
　　在一个省会城市的城区，浙资企业在短时间如此集中地投资，且规模档次如此之高，在全国也不多见。为什么槐荫区能将10余家浙江大型民营企业汇集到一起，引来滚滚资金呢？
　　在山东有多项投资的浙资企业――山东现代投资（集团）有限公司的一位负责人有过这样的解释：山东是经济大省，省城济南地理位置优越，交通优势明显，是连接南北的枢纽，占领北方市场的桥头堡。外海集团济南项目总经理杨易成的解释更为具体，他认为，在省城济南的新规划中，西部新城坐落槐荫，这片处女地令全国投资商瞩目，谁决策果断，较早进入济南西部新城的建设，谁就能抢得先机。
　　作为吸引投资的主体，槐荫区在招商引资中也颇费心机。他们在实践中认识到，在市场经济发育较早的浙江，一些民营企业完成资本积累后，逐渐向集团化和专业化发展和实施资本运营，转向各地寻求发展。此外，浙商吃苦耐劳，善于经营，考察项目快，决策周期短，由于利用的大都是民间资本，不需要经过银行贷款，一个项目从立项到正式开工时间非常短。已经建成的现代家电市场从决策、建设到开业只用了不到一年的时间。
　　最为社会瞩目的还是浙商喜欢“扎堆”的特点。引进一个成功的项目，以其示范效应，可以形成以商招商的良性连锁反应。槐荫区首先引进浙江现代集团后，同属于“浙江帮”的杭州外海集团、北京奔来服饰有限公司等纷纷进入，形成了一个“浙江帮”企业投资槐荫的热潮。
　　在实际操作中，槐荫区放眼界、开思路，根据自己的实际独辟蹊径，坚持有所侧重、有所为有所不为，将机制灵活、实力雄厚的“浙江帮”民营企业“锁定”为当地招商引资的首选之一，实行定向招商和以商招商，并切实优化招商环境，实施优质的配套服务和优惠政策，才有了“浙江帮”企业和民间资金在槐荫的集聚。
　　
　　浙商给槐荫带来了什么
　　
　　“浙江帮”民营企业汇集槐荫，带来的变化和影响是巨大的。据槐荫区招商局负责人介绍，由于槐荫区对“浙江帮”企业的“另眼相看”，在槐荫区的确形成了以商招商的大好局面，许多南方发达地区的企业都来槐荫考察投资，为当地经济带来了活力，形成了新的增长点。
　　大量浙资企业的涌入，更重要的是带来了经营理念、管理机制、资本运营等方面的先进经验。原来组织人员到江浙地区学习，仅靠几天走马观花地看看，很难取到“真经”。现在大批浙江企业的到来等于是将“师傅”请到了家门口。当地抓经济的官员、企业家和浙商一起去运作市场、经营项目、管理民企，在面对面中提高自己闯市场的本领和经营理念。浙江企业的涌入，还改变了当地群众对民营经济的认识，加深了对市场经济、资本运作等方面的理解，推动了原有企业的产权制度改革，目前槐荫区已有90％以上的公有制企业完成了改制。
　　
　　When people talk about businessmen, more and more people are agreeing with the opinion that those from Zhejiang, a coastal province in the southeast coast of China, form the most vigorous human group in China.
　　The result of an investigation reveals that these businessmen from Zhejiang constitute a most vigorous human group in the markets of Beijing. In Shanghai, there are more than 500,000 businessmen from Zhejiang, and enterprises from Zhejiang rank in the top place among all provinces and municipalities throughout the country in terms of total investment volume, number of enterprises, and total assets volume.
　　However, the clever and vigorous Zhejiang businessmen will never only rely on such municipalities as Beijing and Shanghai. Usually, where there are business opportunities, there are Zhejiang businessmen. Nowadays, a number of them have congregated in Huaiyin District, Jinan City.
　　At the beginning of the year 2001, Mr. Zhang Pengfei, Chairman of the Board of Directors of Zhejiang Xiandai Group flew to Huaiyin. At the time, the Xiandai Group was already a large-sized company with total assets of 1.2 billion yuan and annual sales volume more than 10 billion yuan. Handicapped by the limited development space within its local region, the Xiandai Group needed to look for new investment space. The great potentiality of development in Huaiyin happened to meet this requirement.
　　In two years, at Huaiyin, Zhang Pengfei has not only established the Shandong Xiandai Household Electric Appliance Market, which is an “aircraft carrier” in the same professional trade in China, but also allies himself with 10-odd enterprises from Zhejiang to establish the Shandong Xiandai Logistics Center and Xiandai High-tech Industry Zone with 2.2 billion yuan of investment. Moreover, he has invested one billion yuan in real estate development in Huaiyin. Heralded by him, the Hangzhou Waihai Group has invested 600 million yuan in the construction of residential quarters named Xizi Urban Garden in Huaiyin; the Xiandai Group has invested 100 million yuan in construction of the Hangzhou City Hotel in Huaiyin; the Zhengjiang-based Beijing Benlai Garment Co., Ltd., has invested 500 million yuan in the establishment of the Wholesales Market for Wenzhou Garments in Huaiyin; and, mainly headed by the Xianzai Investment Group, the Xiandai-Meijiaju Building Materials Shopping Mall, with a total investment of 70 million yuan, has also been established in Huaiyin and opened for business.
　　Thus far, Huaiyin has attracted more than four billion yuan in non-governmental capital from Zhejiang, and more than one billion yuan of promised capital has already been put to work. In Huaiyin, among all enterprises incorporated by outside investors, almost 50% are from ZhejiangÕs private sector enterprises.
　　Why do private sector enterprises favor Huaiyin and invest so much money here in such a short period? A manager of Shandong Xiandai Investment (Group) Co., Ltd., which has several investment projects in Shandong Province, is quoted as saying the following: “Shandong is an economic powerhouse in China. Jinan, the capital of Shandong, enjoys a favorable geographical location with excellent transport conditions. As a hub linking north and south China, Jinan is a bridgehead of the northern market.”
　　To benefit itself and its people, Huaiyin has tried its utmost to attract non-governmental investment from Zhejiang. Before starting to attract investment, government officials in Huaiyin had already realized that in Zhejiang, where the market economy had developed earlier than in other places in China, many private-sector enterprises had already accumulated abundant capital and would therefore naturally want to seek development opportunities outside their own province. In addition, businessmen in Zhejiang have a reputation for being hardworking and good at business. If they decide to invest in some place, without borrowing loans from the bank, the can invest with their own capital very quickly. Take the Xiandai Household Electric Appliance Market as an example: from the time the decision to invest was made to the completion of construction took less than one year.
　　Moreover, one successful investment project can herald many others in a continuous stream. After the Xiandai Group successfully invested in Huaiyin, other Zhejiang-based enterprises, such as the Hangzhou Waihai Group and Beijing Benlai Garment Co., Ltd., have also invested here, producing a craze of Zhejing investment in Huaiyin.
　　The congregated Zhejiang-based private sector enterprises have brought about great changes and deep influences throughout Huaiyin. The Director of the Investment Promotion Bureau of Huaiyin District is quoted as saying that since Huaiyin District has provided preferential policies for the private sector enterprises from Zhejiang, many enterprises from the more developed southern provinces have come to inspect the investment environment, thus bringing about new opportunities for Huaiyin.
　　Besides, with the coming of a number of Zhejiang-based enterprises, their operation ideas, management skills, and capital operation approaches are also introduced, providing good models for local people.

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